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Viral Marketing Secrets: Using the Whole World
Most of you know that this blog is edited and maintained by the founders of the viral marketing company, Pandemic Labs. It has been our goal from the very beginning to create an online destination to...
View ArticleViral Marketing to Generation ‘Why?’
Marketing to a generation that doesn’t follow orders, hates ads and throws a wrench in your strategy. Read Write Web recently fielded a great article that caused interesting debate within our viral...
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‘Viral’ Marketing: a Strategy or Result?
What does the ‘viral’ in ‘viral marketing’ actually mean? I’ve recently run into some confusion when talking to the viral and social media marketing crowd. While the issue wears many guises, it boils...
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Product Placement is Not the Harbinger of the Apocolypse
And I looked, and behold a pale horse: and his name that sat on him was Death, and Hell followed with him. And power was given unto them over the fourth part of the earth, to kill with sword, and with...
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What Napoleon Can Teach Us About Marketing
In 1793 Napoleon Bonaparte was a young officer fighting a gruesome battle at the Siege of Toulon. He had not yet become the great general or Emperor that we all know today, but nonetheless, even as a...
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Marketing Books with Viral Video
Last month, the WSJ published an article on how book publishers are using viral videos to promote new books. “Book Trailers” is the name that authors and publishers have given to these videos aimed at...
View ArticleSocial Marketing vs. Social Media Marketing
I stumbled upon an interesting post today that got me thinking. The post is titled “The Difference Between Social Marketing and Social Media Marketing,” and it can be found on the blog of Mike...
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Viral Marketing: Is it the Flu or are we Infected?
Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly...
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A Muppet Viral Marketing Case Study
I have always been a fan of the late Jim Henson, ever since I was a child. So I of course had to click on the YouTube link a friend of mine sent of Beaker singing Beethoven’s “Ode to Joy.” If you’ve...
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How quickly does your news spread?
Being able to call yourself a blogger is great. It does not matter whether you post many times each day like Chris Brogan or if you post every few months like the folks over at Where is Bob? When you...
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